Case Study
How A Multi Location Vein Clinic Saw
50% Increase In New Patients
The Digital Strategy Revealed….
3X
More Efficient
50%
Increase In New Patients
20%
Increase in Website Traffic
Digital Marketing Case Study:
The Vein Institute
At Aspire Digital Solutions, we take pride in sharing our process of how strategic digital marketing can make an important impact on our clients’ businesses. Whether they want to boost sales or enhance their brand visibility, the most rewarding part is getting to see how custom, result-driven marketing strategies are creating great success.
This month, we’re putting the spotlight on The Vein Institute.
Client Background
The Vein Institute is a top provider for comprehensive low impact vein care in Connecticut. With multiple locations the Vein Institute specializes in treating a variety of vein related conditions. They generally treat varicose veins, spiderveins, and hemorrhoids. Their team consists of doctors and nurses who use advanced techniques to ensure effective and comfortable treatments for their patients. The Vein Institute provides a welcoming environment and skilled outpatient treatments specifically for varicose and spider veins. Since their opening in Newton CT in 2008, they have expanded their institute across Connecticut offering a variety of procedures like radiofrequency ablation,Venaseal™, sclerotherapy, and more.
Their staff is BCLS-certified and well experienced in this field as they prioritize patient understanding, working one on one to identify underlying issues, and explain vein treatments or options. They ensure decisions are informative and fit each patient’s needs both personally and financially.
Their Challenge
The Vein Institute offers top-tier vein services, but despite this, they still faced several ongoing challenges with their digital marketing efforts, including:
- An inefficient and disconnected marketing approach caused by working with multiple agencies across Google Ads, social media, and website development.
- Fragmented messaging and lack of cohesion, making it difficult to reach impactful marketing and gain measurable results.
- No centralized strategy or accountability, led to missed opportunities and uncertain performance metrics.
The Vein Institute recognized the need for a more unified and efficient strategy. As their growth goals became more ambitious, they needed a single partner who could streamline and strengthen their online presence. Why juggle multiple vendors when one integrated team could deliver cohesive, result-driven marketing?
Our Solution
For The Vein Institute, we implemented a comprehensive in-house digital marketing strategy designed to streamline efforts and drive measurable growth. This advanced digital presence attracted more qualified and vein targeted visitors. Efforts converted interest into action and significantly increased patient volume. By consolidating all marketing efforts under one agency, we delivered a cohesive brand message, tripled overall efficiency, and reduced costs.
Key initiatives included:
- Optimized Lead Generation: Replaced fragmented vendor efforts, boosting branding and engagement.
- Operational Efficiency: Centralized approach with a full-service outsource marketing team for improved communication and cut overall marketing costs.
- Paid Advertising: Targeted Google Ads and social media campaigns increased visibility online.
- Content Marketing: Produced engaging treatment-focused videos and posts for social media, published SEO-friendly blog content, and continuously refreshed the website,
Website Redesign
Recognizing the need for a more efficient and effective online presence, we migrated Vein Institute’s website from Squarespace to WordPress to allow for greater flexibility, performance, and long-term growth. This new site was designed to improve the overall customer experience and optimize for conversions.
Improvements included:
- Improved Navigation & UX: The new site guides potential patients through services clearly, making it easier for visitors to learn about different treatments or book appointments.
- Updated Content & Visuals: We refreshed the website with compelling copy, clean visuals, before-and-after pictures, videos, and improved site navigation.
- Strategic Messaging: Much of the copy includes inviting taglines like “Take the first step toward healthier legs,” helping to reinforce the Vein Institute’s reputation for trusted, high-quality care.
- SEO-Friendly Foundation: Improved SEO and digital campaigns drove a major spike in qualified traffic, bringing more high-intent visitors to the site.
Overall Marketing Strategy
To accelerate lead generation and expand reach, we implemented an integrated marketing strategy centered on building trust, educating patients, and driving high-intent traffic across digital channels. We developed a well-rounded content strategy that included patient testimonials, educational videos, and compelling before-and-after footage to showcase real results. In addition, we maintained a consistent blog schedule with informative posts to support SEO and keep patients engaged. On paid channels, we delivered informative, high-converting messaging through targeted ad campaigns. Our paid social and search campaigns drove strong brand awareness and lead generation—bringing the right patients in at the right time. This well rounded approach has made a significant impact in traffic, engagement, and appointment requests.
Google Ads and Paid Digital Advertising
We launched a dedicated Google Ads campaign and targeted social media ads through Vein Institute’s business accounts to drive patient growth, increase visibility, and give their team full control and insight into campaign performance, setting the stage for long-term success.
Our strategy included:
- Top-of-Search Visibility: Achieved dominant impression share at the top of search results in Connecticut and surrounding regions.
- Customized PPC Campaigns: Executed a results-driven Google Ads strategy using search campaigns with high-intent keywords, compelling ad copy, A/B testing, and robust conversion tracking. This approach increased lead flow and delivered an above average ROI.
- Lead Generation Tools: Promoted and launched an interactive vein health quiz through social media ads to engage users and generate qualified leads, acting as a powerful lead magnet.
- Content-Driven Brand Awareness: Created engaging social media video content from the ground up to build brand recognition, establish trust with potential patients, and support long-term lead generation efforts.
- Data-Driven Growth: Used campaign insights to refine targeting, keyword selection, and ad creatives for maximum return on investment.
As a result, The Vein Institute maintained top-tier ad placements in a competitive market, saw significant increases in traffic, and laid the foundation for sustained marketing and digital advertising.