BEB Marketing Strategies for 2025

It’s the most wonderful time of the year! With 2024 almost in the books, it’s time to plan your marketing strategy for the coming year. 

Whether your plans for 2025 are being refined, still in progress, or already finalized, we all know that the digital marketing landscape is evolving at an accelerated pace. While having a solid plan by the end of Q4 can facilitate a smooth start to the new year, digital marketing is moving so quickly and staying ahead requires more than just preparation—it demands agility and a keen understanding of how to position your brand for success.

Staying current with the concepts shaping the dynamic digital era will help you best apply these strategies to your business. 

In this blog, we’ll spotlight six hot topics and provide a few key action items you can start implementing in your business right away.

Topic 1: Deliver a more engaging message through video marketing.

Video remains more powerful than ever, as the number of people watching videos online continues to grow. Consider these statistics:

• By 2025, 82% of internet traffic will be video
• 92% of internet users worldwide watch videos online
• 100 million people watch videos online every day
• Over 2.6 billion people around the world use YouTube every month

Users love video because it’s engaging, impactful, and provides valuable info. Marketers love video because it’s a straightforward and measurable way to connect with its audience. Video analytics tools allow marketers to track metrics like views, watch time, and engagement, enabling data-driven decision-making. Additionally, video content often performs better in search engine rankings, enhancing a brand’s visibility online.

Video creates opportunities for storytelling that builds trust. It provides real value to customers, and in doing so, builds a loyal customer base. By creating educational, authentic, and engaging video content, marketers can create memorable viewing experiences for its audience. 

One of video’s greatest strengths is its versatility. It can be used on multiple platforms, from social media and websites to email campaigns and presentations, and can be tailored to specific marketing goals. With platforms like YouTube, TikTok, and Instagram prioritizing video content, brands that leverage this medium often see increased reach and engagement.

Approximately 62% of marketers are using video as part of their marketing strategy and in fact, 92% have reported good ROI from video marketing. Research consistently shows that videos boost conversion rates, with potential customers being far more likely to buy a product or service after watching a video about it

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You don’t need Hollwood-level production to create impactful videos. We’ve found that straightforward, educational videos are the ones that provide real value and can be most effective in reaching your target audience. You don’t need frills, you just need to deliver valuable content that will leave your audience more knowledgeable than when they tuned in. 

The key is to focus on what you know best and share that info with those watching…and good sound quality helps too!

Topic 2: Improve customer interactions through AI-powered Assistants.

We know that AI has resulted in a once-in-a-generaton shift in how most industries are doing business, and recent research shows that AI assistants are the most popular use case for AI by nearly 38% of marketers worldwide.

One of the key advantages of AI-powered assistants is their availability. AI-powered assistants to provide 24/7 customer service have become increasingly popular due to their high impact and relatively easy implementation. Customers receive instant support regardless of time zones or business hours. In today’s climate where customers want immediate assistance, these tools have proven to be highly effective for businesses.

Whether it’s answering FAQs, assisting with product recommendations, booking appointments or guiding users through a sales process, AI assistants can handle a wide range of tasks efficiently. This not only improves customer satisfaction but also reduces operational costs by minimizing the need for human agents in handling repetitive queries.  

Unlike traditional bots with fixed scripts, AI chatbots use natural language processing (NLP) and machine learning to understand user intent, engage in more natural conversations, and improve over time. This results in a personalized, context-aware response that enhances the user experience.

One of the bigger challenges for marketers is that while AI assistants are a revolutionary tool for managing customer service, nearly 45% of US consumers see them unfavorably. The question then remains, 

how can AI-powered Chatbots be used to enhance the customer experience when the user may be resistant?

Users will respond more positively to AI assistants that are able to create an authentic, conversational experience with human-like responses. As the technology evolves, AI chatbots will become more sophisticated, offering voice interactions, emotional intelligence, and multi-language support, however now, it’s critical to ask all the right questions to prompt conversations and continue to fine-tune responses. 

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Despite consumer skepticism, AI assistants are not a passing trend. They are becoming an integral part of the customer service landscape, poised to become a standard tool on websites. To stay competitive, it’s essential to embrace and refine this technology now to meet evolving consumer expectations and establish your brand as a leader in innovation.

Also consider using AI-powered assistants to handle customer issues, and as tools for gathering and analyzing customer data.  Use them to engage with customers, feature products or capture information for lead generation campaigns. These insights can then be used to inform marketing strategies and product development going forward. 

Topic 3:  Understand How to Optimize For AI Overviews. 

Earlier this May, Google revamped the search experience by introducing AI Overviews, which gives users quick answers to their queries. Rather than users having to sift through multiple websites for answers, AI Overviews creates a list of information, along with links, from different sources on the web and features these AI-generated answers above all other search results. 

While the introduction of AI Overviews have made search more simple for users, marketers need to be prepared for a few possibilities:

• Organic (unpaid) traffic for websites ranking below the AI-generated snippet could be impacted negatively
• Websites that are prominently featured in the Google AI Overview could increase its visibility and click-through rate (CTR), which Google’s initial testing seems to confirm
• Traffic generated from AI Overviews may be more qualified traffic to websites because they are already engaged and interested in the content 

AI Overviews rely on generative AI, so there’s a chance for inaccuracies or biased information, which Google said to be working on.

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Google has yet to release any specific optimization recommendations and states that its systems automatically determine which links and sources to show in the AI-generated overviews. Google has said, 

“There is nothing special for creators to do to be considered other than to follow our regular guidance for appearing in search, as covered in Google Search Essentials.”

AI Overviews are here to stay and will only get more reliable and depended on by Google searchers. Our advice for optimizing for AI Overviews?

Ensure you continue to follow SEO best practices, which gives you a better chance for potentially being featured in AI Overviews as well. These fundamentals include linkbuilding campaigns, creating content that ranks, local SEO, using keyword research strategically, and more.

Topic 4: Use Organic Marketing to Naturally Attract Customers.

Content continues to remain king and it’s never been important to provide valuable content to the right people at the right moment. Organic marketing emphasizes creating and taking this content and using it to build authentic connections with your audience, leveraging channels like social media, search engine optimization (SEO), and email marketing. 

Organic marketing is cost-effective and when done correctly, the results can be long-lasting. For example, unlike paid campaigns, which often stop delivering results as soon as the budget runs out, engaging blog posts, videos, or social media updates can continue to attract traffic and generate leads for months or even years after being published.

These strategies also enhance customer relationships by focusing on genuine engagement rather than overt promotion. Interacting with followers on social media, sharing user-generated content, or answering questions in online communities helps brands establish credibility and a loyal following. 

Ultimately, organic marketing is about creating sustainable growth by prioritizing authenticity and value. While it takes time to see results, the trust and loyalty it builds can yield long-term success, making it a vital component of any marketing strategy.

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Here are a few actionable things you can do to start organically marketing your business:

Grow Your Email Subscriber List 

Email continues to be an important marketing tool for companies, as there are projected to be an estimated 4.73 billion email users by 2026. A healthy and growing email list is one of the most effective ways to build direct and lasting connections with your audience. Unlike social media where algorithms control visibility, email allows you to communicate directly with subscribers, ensuring your messages reach their inbox. Additionally, email marketing is highly cost-effective and measurable, enabling you to track engagement and refine your campaigns for better results over time.

Leverage LinkedIn Newsletters

LinkedIn Newsletters are an effective marketing tool for professionals and businesses aiming to build and engage their audience. You can deliver consistent, high-quality content directly to subscribers who opt in, ensuring a targeted and interested readership. Unlike traditional email newsletters, LinkedIn Newsletters tap into the platform’s professional networking ecosystem, where readers are already seeking insights, industry updates, and thought leadership. 

Topic 5: Tap Into the Power of LinkedIn.

Speaking of LinkedIn…if you’re not already using this influential platform to grow your business, now is the time!

A B2B strategy leveraging LinkedIn is vital for any B2B marketing strategy. LinkedIn allows companies to build long-term relationships with the world’s largest professional audience, drive results with sophisticated B2B targeting, and work with a partner who respects the B2B world you operate in.

Of the over 1,090,000,000 number of people globally who are using LinkedIn, only an estimated 4% are actually posting. This means that the other 96% are just consuming content from brands. Herein lies the opportunity for your business to generate hot organic leads and grow your business with very little cost. 

LinkedIn offers a variety of advertising opportunities tailored to professionals and businesses seeking to connect with a highly targeted and engaged audience. Create impactful B2B ad campaigns on LinkedIn based on your marketing goals, using a variety of ad formats such as Sponsored Content, Text Ads, Message Ads, and Dynamic Ads. LinkedIn’s robust targeting capabilities allow advertisers to leverage user profiles, behaviors, and interests to deliver precise messaging. 

In 2025, we anticipate more community building for brands (LinkedIn introduced an inbox and a slew of other enhancements to company pages), increased opportunities for content creators, a revamped system for recognizing expert content creators, a rise in the popularity of video, and so much more.

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To build brand awareness, establish thought leadership, and connect with your target audience on LinkedIn, it’s crucial to have a strategic plan in place to unlock the full potential of your LinkedIn presence. Features on the platform are constantly evolving, so one of the best things you can do is to stay updated on these changes, knowing your marketing plan may have to adapt.  

Depending on your goals, one of the most basic things you can do is update your company page regularly and engage with other pages in your industry. The new admin interface makes it easier than ever to stay on top of engagement opportunities.

Topic 6: Embrace The Benefits of Boutique Marketing.

When it comes to working with partners to effectively market your brand, bigger is not always better. If your business is looking for personalized, creative, and agile marketing solutions, boutique agencies offer several unique advantages.  

Boutique firms don’t necessarily mean small.  It means personalized service with highly tailored strategies that align closely with a client’s specific needs, goals, and industry. This personalized approach ensures that every campaign is uniquely crafted to resonate with the target audience, rather than relying on cookie-cutter tactics.

Other advantages of boutique marketing:

• Close collaboration between the agency and the client typically working more intimately with businesses, resulting in stronger communication and a deeper understanding of the brand’s identity and vision
• The close partnership allows for greater flexibility and responsiveness, enabling quicker pivots and adjustments to campaigns as market conditions change or new opportunities arise
• Working with one team that communicates on a daily basis can eliminate time wasted when dealing with the bureaucracy found in larger firms. 
• Boutique teams often approach challenges with fresh, out-of-the-box thinking and are more inclined to experiment with new ideas, trends, and platforms more freely

Boutique marketing involves collaborating with a firm that offers the comprehensive digital marketing services you need under one roof. Whether it’s web design, SEO, social media, or all of the above, one of the most efficient and strategic things you can do is to partner with one single team. This consolidation streamlines efforts, enhances communication, and creates strategic alignment across all channels. 

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If you’re looking for a local boutique digital marketing agency that has both the knowledge and experience to provide the solutions and service of a larger firm, then we encourage you to check out our work and our services.

Our team of digital experts can provide the personalization, attention, and support for your business to navigate this ever-changing digital world. Connect with us here for a free consultation today.

How will you embrace B2B Marketing in 2025?

No matter what your goals are for the coming year, embracing these aforementioned digital strategies can help you achieve them and stay competitive. 

If you need guidance in understanding how best to use these ideas in your business or simply want to brainstorm, we’ve got you covered! Reach out and let’s talk about making the coming year transformative for your business. 

As we step into 2025, we’re committed to helping you reach even greater heights with fresh ideas, cutting-edge strategies, and a passion for your success. Partnership starts with trust, so connect with us today to find out why our clients have trusted us to usher their business into new eras.

Here’s to building stronger brands, growing audiences, and endless possibilities!