Aspire Digital Solution

3 Hot Trends in Website Design for 2020

Published June 16, 2020
Read Time: 3 min
website design

Let’s be honest: We all make snap judgments when we visit websites. Depending on the website design, we deem them dated or old-fashioned instead of modern. Obviously, you want your website design to showcase your brand image. But you also want it to look fresh. Below are several trends that web design agencies are incorporating into their clients’ sites to drive more traffic and make sure the companies stand out.

Lots of White Space

No, it’s not you. All that white space you’ve noticed on high-end sites is there for a reason: To emphasize only what really matters. If you have a cluttered website with practically every pixel filled up, consider talking with your web design company about decluttering. By removing some elements, you’ll make your website design seem cleaner and tidier.

A Mixture of Image and Video Types

Have you noticed that some organizations worked with their web design companies to compile an arrangement of all types of visual and artistic details from graphics to infographics to images to videos? This helps build a sense of fun and energy on a site. Of course, you can’t just toss a bunch of pictures and videos onto the screen. The whole process should make sense for the viewer. When arranged correctly, an eclectic bunch of images can breathe excitement into a business site, not to mention pique visitors’ curiosity.

Total Transparency About Corporate Culture and Mission

Instead of putting a vision and mission statement deep into a corporate site, many clients of website design companies are insisting that their values be front and center. They know that people have become wary of corporations. In fact, more than 90% of individuals claim that the reason they’d mistrust a site is because of its web design being off or sketchy. Being upfront might be new to your method of communicating with customers and prospects. Nevertheless, it’s worth a shot. Consumers like to feel as if they know the personality behind a brand. Putting your beliefs into your website design ensures that every guest knows what they’re getting when they work with your organization.

Interested in making your website design leaps and bounds ahead of your competition’s? Get in touch with our team at Aspire Digital Solutions to figure out the direction to take your site this year and into the next.

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.