Aspire Digital Solution

4 Ways to Generate Leads to Your Website

Published August 20, 2020
Read Time: 4 min
website design company

If you’d like to generate more leads on your website, you have to craft a content strategy and produce a user-friendly website design. You could have the best marketing campaign in the world, but it will fail if potential clients and customers arrive at your website to find it lacking. An expert website design company can help with all these aspects, and keep your business booming. Here are a few tips to get more leads to your website and keep clients coming back.

Quality Content

Producing quality content and distributing it on social media will help attract potential customers to your website. A website design company can assist you with these aspects, as many build websites from the ground up, including employing a full staff of content writers. Good content is the backbone of any website, and you want to ensure your readers are well informed. Not only should each page carry the message you want to convey, but you should also include a call to action on every page to encourage buyers to reach out. Your message should be clear, informative, and readable. Make sure your message is consistent throughout your website, as well. That includes blog posts!

User Experience

It’s important to think about how a user will experience your website once they arrive there. As much as 60% of shoppers say website usability is important for them. Page organization is key to capture the attention of potential customers, as well as clean website design. This means you need to decide the most important elements of your website and assign those to your homepage. Also, think about the language you use and whether the website has an approachable feel. You want to provide information to customers, but not use overt sales tactics, but rather show your expertise with well-written content. A website design company can help you achieve ways to properly organize your pages, and the best content and information to put at the forefront of your website.

Calls To Action

Ensure that your website is loaded with calls-to-action, with buttons and links directing potential customers to your contact information. A website design company can help your call-to-action stand out with vibrant colors and bold lettering to draw the eye. The call to action should also match the content on the page, so as not to confuse readers. Be specific about what information you would like from a future client, such as email address and phone number. Most people won’t take action unless told to, so don’t be afraid to be direct.

Regular Updates

Any website design company will tell you that your website and social media presence is an important introduction to future customers. Be sure these are updated regularly, to provide the most current information about your business. If clients should happen to visit your Facebook page and find you haven’t posted anything in 5 months, they are likely to turn away, as a page that isn’t updated gives the impression of not putting much effort into your business. Updating your website and blog posts is essential as well to an overall efficient appearance. It shows visitors you are actively engaged and want their patronage.

If you wish to generate more leads to your website, these first steps are crucial to traffic generation. Our team at Aspire Digital Solutions is here to make sure your website is working to bring you success.

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.