Today, it’s common practice for businesses of all sizes to have a digital marketing budget. Business owners worldwide are channeling more than half of their overall marketing budget towards digital marketing. About 73% of companies invest in digital design to increase their digital presence and stay ahead of their competitors — and you should do the same for your business. Fortunately, all you have to do is engage a website design company and let the professional developers spearhead your digital marketing efforts.
Web design companies will help you execute your digital marketing strategies by offering the following services.
1. Search Engine Optimization (SEO) Services
SEO is at the heart of digital marketing. You may have the best-designed website, but without SEO, your website will be ineffective because it won’t show up on top of search engine result pages (SERP). This is why website design companies have SEO experts who work side by side with web developers to integrate SEO in the design phase of your business website.
WordPress developers will enhance your website for SEO by focusing on the core elements, such as domains, hosting, crawling and accessibility, information architecture, URLs, and navigation. This is referred to as technical SEO, and it lays an excellent foundation for on-page and off-page SEO. SEO is so critical that marketers often say that a great website without SEO is like a supercar without fuel — nice to have but useless all the same. This shows you how serious web design agencies take SEO.
2. Online Marketing Services
Besides SEO, a top website design company will use other online marketing strategies such as inbound and outbound marketing, social media marketing, content marketing, personal branding, and conversion optimization. All of these strategies combine to make your digital marketing efforts more successful. Online marketing is a long-term approach that demands dedication and expertise to make them work. That’s why most companies prefer to hire a web design company to help them develop and execute digital marketing strategies.
3. Website Copywriting Services
After launching your website, you must furnish it with relevant content to provide value to your online visitors. This means creating quality web content that’s engaging, informative, and persuasive. Web content may be in the form of blogs, how-to-articles, informative product descriptions, e-books, and video tutorials. Creating quality web content requires in-depth research to create fresh and updated content, keyword research, and a deep understanding of user’s search intent.
Creating great web content helps you attract online traffic and improve your online ranking. However, you may not get time off from your busy schedule to create relevant content for your website. The good thing is that the top web design agencies will offer you website copywriting services for your business.
4. Logo Design and Graphic Design Services
Website developers are also proficient graphic designers. For your website and other online platforms, you’ll need a creative and impressive logo to enhance visual brand recognition and help you boost your sales. You’ll also need graphic design services for your content creation. Sometimes, you’ll need to create infographics and animated videos for your social media engagement. Your web design agency will meet all your graphic design needs, given that web developers are also expert graphic designers.
5. Website Maintenance Services
To keep your website running optimally, regular maintenance is necessary. This includes bug testing and fixing, running security updates, renewing domain names, testing browser compatibility, updating legal disclaimers and copyright notices, and managing website data and backup. Your web design agency will help you maintain your website by ensuring that it’s regularly updated.
These are the perks of engaging a top website design company to design, build, and launch your website as part of your overall digital marketing strategy. In a competitive business environment, you’ll need to invest in digital marketing to stay ahead of your competitors. To execute a successful online marketing campaign, you need to have a great website to start with. That’s why you should consider hiring the services of a top website design company.