Aspire Digital Solution

Building an Engaged Audience with Instagram Reels and Facebook Stories

Published November 25, 2023
Read Time: 2 min
Unlock the potential of Instagram and Facebook for your small business. Learn how Reels and Stories can help you build an organic and engaged audience with effective, creative strategies.

In this final part of our series, we focus on using Reels and Stories to build an organic, engaged following for your small business.

Here are a few things you should keep in mind.


1. Authentic Engagement Through Stories

Stories are a fantastic tool for creating authentic engagement. They allow for real-time interaction and give a personal touch to your social media presence.

Strategy: Regularly use interactive features like polls, questions, and quizzes. For instance, a café could ask followers to vote on their next special flavor or share their favorite coffee moment.


2. Expanding Your Reach with Reels

Reels can significantly expand your reach. The format is favorable in Instagram and Facebook algorithms, making them more likely to be shown to a broader audience.

Strategy: Create content that resonates with your audience but also has the potential to go viral. Think of fun challenges, tutorials related to your industry, or showcasing your products in creative ways.


3. Consistency and Storytelling

Combine consistent posting with storytelling. Share your brand’s journey, customer stories, or the process behind your products or services.

Example: A boutique could share a Reel about the journey of a product from design to shelf, complemented by Stories featuring customer testimonials or styling sessions.


The Key to Your Business

The key to building an organic following using Reels and Stories is a mix of authenticity, creativity, and consistency. Engage with your audience, tell your brand’s story, and utilize the unique strengths of each format to grow your digital community.


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About the Author

Bill Fow, co-founder of Aspire Digital Solutions and AspireConnect, is a visionary leader and innovator in digital marketing, known for creating impactful software solutions and driving transformative strategies in the digital marketing industry.