Case Study

How ForeverLawn CTNY Achieved

299% Growth in
Organic Search Users

The Strategy Behind the Results.

299%

Increase in Organic Search Users.

By expanding regional search visibility and improving existing website content, Aspire helped more customers discover ForeverLawn through Google.

160%

Growth in Top 3 Keyword Rankings.

Targeted location pages and focused SEO work increased keywords ranking in the top three positions from five to thirteen.

#1

For High Value Local Searches.

ForeverLawn reached first position for searches including pet grass Fairfield County and artificial turf Ridgefield CT.

30+

New Location and Service Pages

19

Keywords on Google’s First Page

68%

Increase in Social Followers

618%

Increase in Social Engagement

1,713%

Increase in Social Impressions

Digital Marketing Case Study:

ForeverLawn CTNY

Premium Artificial Turf Installation

For ForeverLawn CTNY, a trusted provider of premium artificial turf in Connecticut and New York, increasing search visibility was only part of the goal. The business needed more consistent inquiries from homeowners who were actively considering an installation.

Rather than recommending an expensive website redesign, Aspire identified opportunities to improve the existing site and build a stronger lead generation strategy.

What the Client Says

“Aspire has been an absolute pleasure to work with and has tremendously helped our business. I own an artificial grass company and for the past two years Aspire has overseen our ads management, social media and website. They have done an incredible job with each to the point we have more leads coming in than we can handle! In particular they have added so much content to our website which has dramatically improved our search rankings. Couldn’t be happier with their services!”

Matthew Vance, ForeverLawn CTNY
Google Review • April 6, 2025

Client Background

ForeverLawn CTNY installs premium synthetic turf for homeowners and commercial properties throughout Connecticut and New York. Its products include landscape turf, K9Grass, custom putting greens and playground grass.

When the partnership began in July 2024, ForeverLawn was looking for a more dependable source of qualified inquiries and stronger visibility across desirable regional markets.

Their Challenge

The company offered specialized products and had an established website, but its digital marketing was not generating consistent results.

Inconsistent lead volume and inquiries that were not always a strong fit.
Google Ads targeting broad search terms that did not consistently reflect purchase intent.
Insufficient local content to compete for artificial turf searches in affluent towns across both states.
A need to improve the existing website without a complete redesign.

Our Solutions

Aspire developed an integrated SEO and Google Ads strategy designed to reach people searching for specific turf products in ForeverLawn’s priority service areas.

Local SEO: Developed more than 30 service and location pages focused on higher income towns.
Google Ads: Reorganized campaigns around specific products and lower funnel searches.
Website Improvements: Refined site structure and updated key visuals while retaining the existing website.
Organic Social Media: Showcased installation projects and product applications on Facebook and Instagram.
Local Search Authority: Completed technical SEO fixes, backlink work and Google Business Profile improvements.

Google Ads & Paid Search Strategy

Aspire moved away from broad artificial grass searches and focused paid campaigns on people closer to making a purchasing decision. Rather than placing all products into one general campaign, we built more specific advertising around distinct customer needs.

Our approach included:

Product specific campaigns: Dedicated targeting for putting green installation and artificial grass for dogs.
Lower funnel keywords: Greater emphasis on installation searches rather than general research queries.
Search term refinement: Ongoing adjustments to reduce irrelevant traffic and concentrate spend on better qualified prospects.
Performance management: Continued optimization around inquiries and conversion actions.

SEO

Aspire created more than 30 targeted website pages to expand ForeverLawn’s local search footprint in higher income Connecticut and New York communities. Rather than competing only for broad artificial turf terms, the new content addressed specific installation services and the places where customers were searching.

We also strengthened the existing site’s technical foundation, refined internal navigation and linking, developed backlinks and updated the Google Business Profile. These improvements helped support first page visibility for valuable local searches, including terms related to putting greens and pet turf.

Keywords Ranking in Google’s Top 3

%

Increase in Top 3 Rankings

Social Media Results

Aspire’s organic Facebook and Instagram strategy showcased ForeverLawn installations and helped maintain consistent visibility with homeowners throughout the region.

%

Total Follower Growth

%

Impressions Growth

%