Aspire Digital Solution


A new owner purchased Chou Chou in 2021. Despire being an already established retail business, their website brought in minimal online sales. Therein was the opportunity to carry the enthusiasm existing clientele had for Chou Chou to a stylish new audience online. New management wanted the website to enhance the shopping experience at Chou Chou and provide an online store curated to meet a modern demographic and expand its presence nationally.


To support the store’s mission of providing unique products, building relationships, and going the extra mile for its customers, Aspire was charged with establishing Chou Chou’s digital presence. The Aspire team hit the ground running and designed and built a clean and modern website complete with E-Commerce capabilities to drive conversions. Aspire also created a comprehensive digital marketing plan which included email marketing, digital advertising, SEO, and social media.


Chou Chou is a retailer in Rowayton, CT specializing in mid tier women’s clothing. Offering “Seaside Chic in the Heart of Rowayton,” Chou Chou has been part of the downtown community since 200l. With a commitment to the highest standard of excellence and personalized customer service, loyal customers have relied on Chou Chou for an effortless and enjoyable shopping experience.

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