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Industry News

Title

Published June 7, 2023
Read Time: < 1 min
Mark Kaufmann
2025 B2B Marketing Trends You Can’t Ignore

2025 B2B Marketing Trends You Can’t Ignore

B2B Marketing Strategies for 2025 It’s the most wonderful time of the year! With 2024 almost in the books, it’s time to plan your marketing strategy for the coming year.  Whether your plans for 2025 are being refined, still in progress, or already finalized, we all...

AI Overviews: What They Are & How They Affect Your SEO Strategy?

AI Overviews: What They Are & How They Affect Your SEO Strategy?

Artificial Intelligence (AI) continues to transform every aspect of Digital Marketing, with Search Engine Optimization (SEO) being an area significantly impacted.  AI overviews, also known as comprehensive insights generated by AI systems, are playing a big role...

Impactful Web Design: Why First Impressions Matter

Impactful Web Design: Why First Impressions Matter

While the digital landscape continues to evolve, website design continues to be a fundamental part of any business’s digital presence. A company needs a professional looking website to be taken seriously by customers. Beyond just aesthetics, web design is the...

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About the Author

Mark Kaufmann
Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.