Local SEO is Essential
76% of people who search on their smartphones for something nearby visit a business within 1 day. 28% of those searches for something nearby result in a purchase. If you have a local business, local SEO optimization is a must.
What is Local SEO?
Local SEO (Search Engine Optimization) focuses on getting your business to appear in local search results when a customer makes a search in your area. Local results appear for people who search for businesses and places near their location, and over 90% of business inquiries start with a Google search.
For example, you will probably see a local result if you search for a restaurant or a spa from your mobile device. If you have a local business that serves customers at a physical location, it is important to incorporate local SEO into your digital marketing strategy. Our SEO team at Aspire knows how to get your business in front of thousands of customers online, in your area. And when you rank like that, you get the clicks! Let us help your local business!
Aspire Helps You Establish
A Strong Digital Footprint For Your Business
It doesn’t matter which map, app, voice search tool, digital assistant, search engine, GPS system, or social network consumers use to find and engage with your business.
What matters is that they find accurate, complete, and compelling information at every turn.
Aspire Puts You In Control Of How Your Business Appears Across The Digital Universe
Aspire Digital Solutions puts you in control of the facts about your business across 100+ digital services globally. Openings. Closings. Name changes. New products. New agents. Event location changes. Holiday hours. Emergencies. There are a vast number of business circumstances that demand “day & date,” real-time updates in order to keep customers informed.
Our real-time update architecture ensures that the changes you make are communicated immediately in the platform and updated as fast as each service allows — in many cases, within seconds.
Advanced Local SEO Strategy
Claim All Local Listing Citations
First we help you claim all the local listings of your business. Just being on the map isn’t enough – you need to control what that map says about you. The easiest way is through the GMB – Google My Business account, which is the first and most important place where information about your business, such as your website, is displayed to people who find you through a Google search or street map view. Before anyone finds you, you have to show up for them to see you.
SEO Audit – Local Focus
Local Keyword Research
Taxonomy SEO – Location Based
Taxonomy SEO involves optimizing for search engines of pages within already organized content. In other words, we’ll help your website be more searchable by making each page within it, and each product you offer, different from each other in the backend. This way none of your own pages are competing with each other for higher standing, only with other web content. Basing it on location would mean categorizing your business – be it a restaurant, a professional service or anything else – as the top seller of the area, the city’s most popular, the pride of your hometown. That way you’re not competing with just any restaurant, you’re part of the top spot for your locations most famous restaurants.
Local Schema Structured Data Markup
Aspire Digital Solutions, your local marketing experts
When it comes to local marketing and SEO, we do more than just the standard digital practices that so many marketing agencies employ today. To bolster our local SEO campaigns, our team will influence local search results and Google Maps rankings, and create locally-focused targeted content based on locations near you. We research the communities in your area, and devise multi-faceted strategies to target users from different demographics and geographic areas. If they’re searching for anything related to your industry or business, you ARE going to be visible for it. That’s the whole point. Reach the local customers who know you, but have options among your competition. And turn those people who have never heard of you before into loyal customers or clients. To begin to do this, you need to be found first. And the way to do that is Local SEO from Aspire in CT.
What is Local SEO?
Why is Local SEO important?
Local SEO is vital for businesses that require a physical presence because it lets people know that your business exists in the area. People looking for services will often use location based services on their phones or automatically through browsers based on the area of their internet connection to find things close to home. If you have an online-only business, local SEO can still be important to draw attention to the story of how your business was founded. People are more likely to support a locally owned business even if it’s online as it shows a solidarity with their community and provides an assurance that goods will be made or shipped closer to them.
Local SEO vs Organic SEO
What affects Local SEO rank?
It’s everything that affects organic SEO, plus a few other determining factors. Local listings, as in how many other businesses of the same type there are nearby or within a certain range. Consistent name, making sure that it’s easy to find and searchable whether it’s a franchise or a family owned roadside stand. An address and phone number for local contact and walk-in customers also raises the rank as it establishes the business as a real place in many automatic directories, including delivery services like FedEX or USPS. Having a healthy, active and attractive website is just as important, especially with mobile users, as it will confirm that the business is not only active but is well connected to the modern business world, as necessary.