Tutorials
on December 7, 2022

How to Choose a Website Domain Name

how to choose a website domain name

Selecting a domain name is one of the most important steps in setting up a website. It’s your website’s digital address and how customers will find you online. Choosing the right domain name is more than just finding an available URL – it’s about creating an identity for your business that customers can remember and recognize. Let’s explore what makes a great domain name, and how to select one that best suits your business.

 

Make Your Domain Name Memorable & Unique

The most effective domain names are simple, memorable, and easy to type. A great domain name should be easy to pronounce and should reflect your brand or personality. If possible, try to avoid hyphens or numbers since they can make it harder for people (and search engines) to find you online. Additionally, if you can get a .com extension instead of another extension such as .net or .biz, it will make the domain easier for users to find and remember.

 

Be Relevant & Strategic with Your Domain

You want potential customers to understand at a glance what your site is about when they see your URL. Try incorporating keywords into your domain name related to the service or product you offer so searchers know exactly what they’ll find on your website when they visit. You may also consider using location-based keywords in order to reach local customers who may be searching for businesses in their area.

 

Research Your Competition

Take some time before setting up your website to research competitors in your industry who have already established themselves online. What kind of domains do they have? How are they utilizing their URLs? Taking note of these things can help give you ideas on how best to establish yourself as well as provide insight into what kind of words or phrases customers might be searching for when looking for services like yours online.

Picking the perfect domain name may seem like a daunting task at first – but with some research, strategic thinking and creativity, you can create an identity that accurately represents who you are and what you do while making it easy for potential customers to remember and locate your website online! Good luck!

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ABOUT THE AUTHOR

Director of SEO | Senior Digital Strategist

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.