Aspire Digital Solution

How to Get Your Business Website Ready for Mobile-First Indexing

Published August 17, 2020
Read Time: 4 min

Is your business website ready for Google’s mobile-first index, which will launch in March 2021? What will mobile-first indexing mean for your website? You might not have a clue what this is all about yet, but your website design agency should have you covered. But just in case you want a head start on learning all about mobile-first indexing, here are a few things you should know.

What is Mobile-First Indexing?

To rank your website, Google indexes the desktop version of your website first. However, more people are today using their mobile devices to search on google. This has, in turn, prompted Google to come up with the mobile-first index that will now index the mobile version of your website first. What does this mean for you as a business owner? You should jump on the bandwagon immediately and make sure that your business website is mobile-friendly. Your best bet is to engage a website design agency to help you make the switch. If you’re already working on mobile-friendliness, the mobile-first index is likely to increase your ranking on google.

Web design experts will tell you that the mobile-first index is imminent, given that 85% of adults already think that the mobile version of a business website should be better, or as good as the desktop version.

You should let your website design agency prepare your business website for a smooth transition to mobile-first indexing. However, it doesn’t hurt to know what to expect. This is what your website design company should do, to prepare your business website for the mobile-first index.

Write Mobile-Friendly Content

Your web design company should optimize the content on your website so that it’s easy to read on mobile. This means using the right font size, compact paragraphs, and shorter sentences. Since mobile devices have smaller screens, the structure of your on-site content should complement mobile-reading.

You don’t want users who access your website through their mobile phones to be put off by stretched text that is unappealing and unreadable. There should be enough whitespace throughout the content so that mobile users can scroll comfortably using their thumbs. Website design companies should also optimize the images on your business website to fit the mobile interface.

Improve Mobile User Experience

The mobile version of your business website should be quick to load and should have an attractive and reader-friendly interface. Remember that 38% of web users click out of a website if the layout or content are unattractive. Additionally, 98% of internet users will judge the credibility of your business through your website. They will either trust or mistrust your company based on the quality of your website. Your web design company should find the best way to optimize the desktop content on your website for a mobile interface.

Run a Mobile-Friendly Test

How will you know that your website is optimized for mobile use? You can prove that your website is mobile-friendly by typing your website’s URL on Google’s mobile-friendliness test. Your website should pass this test. If not, you have some web dev work to do. If you have engaged the best web design company, you’ll have no issues with your business website.

Google will continue to index desktop sites as well, but your site ranking will be hard-hit if your business website isn’t mobile-friendly. That’s why you should trust a reputable website design agency to handle your business website, and get it ready for Google’s forthcoming mobile-first index. At Aspire Digital Solutions, we’re here to make sure you’re up to date on all of the latest algorithm changes.

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.