Strategic Marketing Solutions
for Private Equity Firms
Scalable, results-driven strategies to maximize
the value of your portfolio companies.
80%
Increase in Sales YOY
170%
Increase in Website Traffic Over Last Year
70%
Increase in New Customers
The combined impact of the new branding, website redesign, targeted email campaigns, and quality content attracted a larger customer base, expanding reach and market share.
Expert Solutions From A Top Digital Marketing Agency
Private equity investments are focused on unlocking value, and the right marketing strategies are more important than ever to achieving that. At Aspire Digital Solutions, we specialize in helping PE firms improve the marketing for their portfolio companies through our scalable, data-driven marketing systems.
We focus on high-level metrics like MOIC, ROIC, and overall valuation, while also never losing sight of the details that get results at every level of the business. From lead generation and conversions to customer acquisition cost (CAC) and lifetime value (CLV), our teams are metric- and data-focused, at both the broad and granular levels.
With this dual focus, we know how (and how important it is) to align your marketing strategies with your operational and financial goals – so every layer of your portfolio is working efficiently toward the growth that you’re looking for.
KEY services
We Are A FULL SERVICE Agency
Brand Integration & Development
Brand Integration & Development
A strong, unified brand is a must-have for scaling multi-location businesses. At Aspire we develop brand systems that help you maintain consistency, but also allow for market-specific adaptation. Refreshing an existing brand? Rolling out a new acquisition? We’ll make sure you’re aligned on your branding at every touchpoint.
SEO & Local Search Optimization
SEO & Local Search Optimization
Visibility is what drives local growth, and great SEO is what lets your portfolio companies stand out in competitive local markets. Our SEO team combines technical excellence, human-written and human-focused content development, and SEO visibility strategies that dominate search rankings.
Paid Media Campaigns
Paid Media Campaigns
Digital advertising fuels growth, and efficiency maximizes returns. We design and manage data-driven PPC and paid social campaigns, and our team is highly-skilled at balancing national reach with local targeting. And the result? Smarter ad spend, stronger conversions, and clear ROAS.
Custom Website Development
Custom Website Development
A portfolio company’s website is a business asset. At Aspire we understand that, which is why we build stunning, high-performance websites designed to convert. And we fully integrate SEO, UX, and lead tracking into our designs, so your website can be a key driver of growth from the day it launches.
Marketing Automation
Marketing Automation
Our expertise in tools like HubSpot and other automation tools lets our team help streamline your workflows, nurture better leads, and improve efficiency across all of your campaigns. As a HubSpot partner, we are very familiar with automation systems that save time and get results at scale.
Branding & Graphic Design
Branding & Graphic Design
A solid brand identity sets you apart in crowded markets. We design branding assets that get instant recognition, and are built to support marketing efforts. Whether its for a single business location or a portfolio-wide rollout, our graphic design and branding team brings brands to life.
Reporting & Analytics
Reporting & Analytics
Our robust reporting systems and dashboards offer real clarity, at both the high and low levels, and to every member of the team. From high-level KPIs to granular data points, we report on the insights that you need to drive decisions. No fluffy ‘vanity metrics’ to make the reporting look good. We bring real, transparent data to the table every time.
Social Media Management
Social Media Management
Social media is a powerful tool for brand awareness and reputation management. We build national-to-local strategies – that means consistent branding with enough flexibility to let each location connect with its audience. From organic content to paid social media campaigns, our team knows how to build scalable social media programs that drive engagement.
At Aspire, we’re truly a full-service marketing team, combining expertise with efficiency to create solutions that actually work. Think of us as an extension of your portfolio companies – we integrate effortlessly into their existing operations, and we can instantly align with both their and your bigger picture goals. Whether we’re unifying the branding, optimizing advertising in several digital channels, or pushing for new qualified leads, our strategies are built to work best when we work together, not as disconnected pieces.
With Aspire, you skip the inefficiencies of the piecemeal approach, and you get the power of a unified team and system. Our deep industry knowledge, large and multi-talented team, and hands-on approach means that every dollar you spend gets you results that you can see. When the marketing efforts are unified, we’re able to build the momentum that your portfolio needs to grow faster, and stay well ahead of the competition.
Our Expertise
Industry Experience
You Can Count On
We know very well that every portfolio is diverse. That’s why our strategies have always adapted to the unique needs of each industry:
Healthcare & Behavioral Health: A focus on creating patient-centric campaigns, that grow practices, therapy providers, and healthcare networks.
Professional Services: Improving the digital presence and footprint of law firms, financial services, and consulting businesses, whether locally, regionally, or nationally.
Dental Practices: Creating targeted, scalable local campaigns for patient acquisition in the dental industry.
Consumer Services: Building brand loyalty and revenue, for local and national service providers.
Local Brick-and-Mortar Business Chains: Creating and then implementing scalable marketing strategies that create local relevance, while also driving national growth.
Whether you’re expanding your revenue streams, looking to optimize working capital, or you’re executing a roll-up strategy, we know how to help your portfolio companies achieve success and growth in the digital world.
Case Study Highlight
Case Study: Driving Growth for a Behavioral Health Provider with over 48 locations.
40%
Increase in leads and improved rankings
Challenge: A nationwide ABA therapy provider struggled with inconsistent local visibility and low lead generation.
Solution: Aspire Digital Solutions implemented a comprehensive strategy, including local SEO optimization, targeted paid advertising, and a complete website resdesign.
Results: A 40% year-over-year increase in leads, improved search rankings for all 48 locations, and streamlined reporting to keep stakeholders informed.
Let’s Build Scalable Marketing Systems for Your Portfolio
Unlock the full potential of your portco, newco, or holdco with marketing strategies that are designed for growth – and measurable growth. Whether you’re rolling up a portfolio, launching a new venture, or trying to improve an existing chain of businesses, our team at Aspire has the experience and tools to support your goals!
Together, let’s build a marketing system that scales up with your ambitions, and delivers results you can truly see. From omnichannel campaigns to advanced analytics, Aspire is here to be your strategic partner.
Frequently Asked Questions
What marketing strategies drive the highest ROI for PE-backed companies?
We focus on what we believe works best – revenue growth marketing. That means things like smart paid media, local SEO, automation, and analytics – and not just running campaigns but tying every single dollar spent back to leads, conversions, and long-term growth. If it doesn’t show up in the numbers, it’s not worth doing. With deep data like this, CAC (customer acquisition cost), CPL (cost per lead), and CLV (customer lifetime value) are immedately apparent, and smart decisions can be made based on the data at hand.
What marketing KPIs should we be paying the most attention to?
Forget vanity metrics. What actually matters is CAC, CLV, ROAS, and revenue expansion. You need to know what it costs to acquire a customer, how much they’re worth over their lifetime, and how your marketing spend contributes to real business growth. We help you track the right numbers so you can double down on what works, and cut the chaff.
How do we scale marketing across multiple portfolio companies without things getting messy?
The challenge isn’t just scale, though that’s a factor. Success comes when you can keep things structured while you give each business the flexibility to succeed locally. We build marketing frameworks and use strategies that are consistent, without sacrificing what makes each of your brands unique. The result? Efficiency without cookie-cutter campaigns.
must-read series
The Definitive Guide to Improving Portfolio ROI with Scalable Marketing
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