on August 13, 2019

Rank Higher in Local Search Results with a Virtual Tour

Barn Door Virtual Tour Aspire Digital Solutions

What is a virtual tour?

A virtual tour is a simulation of a location, composed of a sequence of high resolution images that are stitched together to create an interactive experience. A Google Virtual Tour must be created by a Street View Trusted pro or agency, who produces 360 images and then integrates them to your Google My Business listing as an interconnected virtual walking tour.

How can a virtual tour improve local SEO?

A well optimized Google listing is key to getting found in local search results.

In addition to the importance of providing accurate factual information about your business, like your hours and phone number, 60% of consumers say local search results with good images capture their attention and push them towards a decision.* (BrightLocal)

But did you know that Google also factors how much time a user spends engaging with your local listing into how well you rank? A study by Moz identifies Quantity of Engagement Signals on a Google My Business Listing (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc.) as the 23rd (of 50) most important local pack finder factors.* (Moz)

By adding a virtual tour to your Google listing, not only do you provide customers with a fun and interactive way to explore your business and stand out among competitors, Google actually interprets this activity as a positive organic interaction with your listing, which helps you obtain a higher ranking. 

https://www.brightlocal.com/blog/google-my-business-photos-guide/
https://moz.com/local-search-ranking-factors

Learn more about virtual tours offered by Aspire Digital Solutions

Contents

Related Posts

What is the Difference Between Organic and Local Google Results?

What is the Difference Between Organic and Local Google Results?

Organic vs Local Organic Search Results in Google When someone searches for a given search term on Google, one of the determinations the search engine makes is whether or not the search has ‘local intent.’ Searches with local intent include things like “near me” or...

How Can I Recession-proof my Small Business?

How Can I Recession-proof my Small Business?

With all kinds of troubling news on the economy these days, you may be asking yourself questions like: What are the strategies I can use to help my business survive in a struggling economy? The good news is, there are more ways than ever for your small business to not...

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search engine optimization, also known as SEO, is the process of improving your website and online presence to make it more visible when people search for things related to your business in search engines like Google, Bing, and others. The more visible you are in...

Comments

0 Comments