Local SEO

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What is Local SEO?

Local SEO (local search engine optimization) focuses on getting your business to appear in local search results when a customer makes a search in your area. Local results appear for people who search for businesses and places near their location, and over 90% of business inquiries start with a Google search.

For example, you will probably see a local result if you search for a restaurant or a spa from your mobile device. If you have a local business that serves customers at a physical location, it is important to incorporate local SEO into your digital marketing strategy. Our SEO team at Aspire knows how to get your business in front of thousands of customers online, in your area. And when you rank like that, you get the clicks! Let us help your local business!

Aspire Helps You Establish
A Strong Digital Footprint For Your Business

Our team helps you create accurate, complete and compelling listings for your brand everywhere your customers are searching.

It doesn’t matter which map, app, voice search tool, digital assistant, search engine, GPS system, or social network consumers use to find and engage with your business.

What matters is that they find accurate, complete, and compelling information at every turn.

Aspire Puts You In Control Of How Your Business Appears Across The Digital Universe

Aspire Digital Solutions puts you in control of the facts about your business across 100+ digital services globally. Openings. Closings. Name changes. New products. New agents. Event location changes. Holiday hours. Emergencies. There are a vast number of business circumstances that demand “day & date,” real-time updates in order to keep customers informed. Our real-time update architecture ensures that the changes you make are communicated immediately in the platform and updated as fast as each service allows — in many cases, within seconds.

Advanced Local SEO Strategy

Claim All Local Listing Citations

First thing to do will be helping you claim all the local listings of your business. Just being on the map isn’t enough – you need to control what that map says about you. The easiest way is through the GMB – Google My Business account, which is the first and most important place where information about your business, such as your website, is displayed to people who find you through a Google search or street map view. Before anyone finds you, you have to show up for them to see you.

SEO Audit – Local Focus

SEO for online only businesses usually lacks focus on where that business is located. The answer is always: on the internet. Your local business needs more special attention. We will help adjust your current SEO to give it a more local focus for your city, state, province – wherever. When people Google the name of where your business is located, one of the first results of “things to do” should be your business. Auditing your current SEO to trend towards local travel, from in and out of town, will help your business promote itself.

Local Keyword Research

What’s been going on in your neck of the woods? Changes in town mean new marketing opportunities. Anything from roadwork to local government meetings and especially sporting events can draw in tons of eyes to what’s going on where your business is and what things there are to do. These are excellent opportunities to take local keywords and adapt them to your current marketing strategy. We’ll research everything about your community, what they talk about, what they care about, and direct their eyes onto you.

Taxonomy SEO – Location Based

Taxonomy SEO involves optimizing for search engines of pages within already organized content. In other words, we’ll help your website be more searchable by making each page within it, and each product you offer, different from each other in the backend. This way none of your own pages are competing with each other for higher standing, only with other web content. Basing it on location would mean categorizing your business – be it a restaurant, a professional service or anything else – as the top seller of the area, the city’s most popular, the pride of your hometown. That way you’re not competing with just any restaurant, you’re part of the top spot for your locations most famous restaurants.

Local Schema Structured Data Markup

Search engines use certain tools to understand what your website is about, and what each web page is supposed to be about as well. These indications are made using a markup, or a background coding language, to describe the content which usually defaults itself to a standard value of the word itself. However, using schema structured data markup, we can change what those values are so the search engine can more easily understand what your website is. The easier a website is to understand, the higher it will be ranked. Doing this for your business at a local level means the easiest website to find for someone searching “Local Business” would be yours, so they’ll find it first in that area, for that business.

Competitor Analysis

Every business has competition. Yours is no different, and managing that competition is crucial, especially in a local environment. There’s nothing quite like looking across the street and seeing your rival trying, and hopefully, failing to match your output. We will look into your local business marketplace, competition and surrounding areas to find who all you need to worry about and focus on the businesses that are outcompeting you in the same market. You won’t have to waste your time pulling in the wrong customers from different businesses. We’ll make sure you know who you’re looking for, and how they can find you over the other place.

Aspire Digital Solutions, your local marketing experts

To succeed in your local area, you need to appear in search results for a broad array of terms. Think about how you use Google. You search for things in different ways, trying different searches until you find what you want. Businesses can succeed or fail by simple virtue of appearing at the top of search results in hundreds of daily searches. Exposure like that brings in business. Conversely, leaving the online sphere to your competition is a sure way to lose customers quickly. Your customer are online. Capture their attention there, before someone else does.

When it comes to local marketing and SEO, we do more than just the standard digital practices that so many marketing agencies employ today. To bolster our local SEO campaigns, our team will influence local search results and Google Maps rankings, and create locally-focused targeted content based on locations near you. We research the communities in your area, and devise multi-faceted strategies to target users from different demographics and geographic areas. If they’re searching for anything related to your industry or business, you ARE going to be visible for it. That’s the whole point. Reach the local customers who know you, but have options among your competition. And turn those people who have never heard of you before into loyal customers or clients. To begin to do this, you need to be found first. And the way to do that is Local SEO from Aspire in CT.

FAQs

What is Local SEO?
Local SEO focuses primarily on advancing search engine optimization for a business within a localized area. It takes special consideration of the region, the community and the environment of a business along with the standard elements of its product, quality and design to create a more holistic and approachable local appeal.
Why is Local SEO important?

Local SEO is vital for businesses that require a physical presence because it lets people know that your business exists in the area. People looking for services will often use location based services on their phones or automatically through browsers based on the area of their internet connection to find things close to home. If you have an online-only business, local SEO can still be important to draw attention to the story of how your business was founded. People are more likely to support a locally owned business even if it’s online as it shows a solidarity with their community and provides an assurance that goods will be made or shipped closer to them.

Local SEO vs Organic SEO
Local targets a specific geographic area and layers all the quirks and assets of that area into the optimization. This includes things like the history of the town, the regularity of weather, delivery and location services, roads, maps; it’s all about people who want to travel to a business in order to find it and giving them more ability to find it. Organic SEO is what occurs without location services. Instead of competing with local establishments it spreads out much farther to cover a larger ground of potential customers at the expense of not focusing enough on the local aspect of bringing naturally occurring customers in. Both are useful, but Local SEO is more necessary for a physical business.
What affects Local SEO rank?

It’s everything that affects organic SEO, plus a few other determining factors. Local listings, as in how many other businesses of the same type there are nearby or within a certain range. Consistent name, making sure that it’s easy to find and searchable whether it’s a franchise or a family owned roadside stand. An address and phone number for local contact and walk-in customers also raises the rank as it establishes the business as a real place in many automatic directories, including delivery services like FedEX or USPS. Having a healthy, active and attractive website is just as important, especially with mobile users, as it will confirm that the business is not only active but is well connected to the modern business world, as necessary.