Pay-Per-Click (PPC) puts your brand at the top of search results for queries relevant to your brand and audience. This can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. If we bid on your industry specific keywords, your ad could pop up in the top position in search results, or perhaps a few positions from the top but still highly visible. As a result, people will find your company without even initially searching for it.
Our PPC services include:
✓ PPC Strategy Development
✓ PPC Research
✓ Campaign Setup
We will start by analyzing your business and researching your industry. From this we will find the perfect keywords and organize them in strong campaigns and ad groups. The main benefit of a well-researched PPC campaign is that, the less search engines like Google will charge for your ad clicks and the more results you will see.
Only 2% of users convert the first time they visit your website. By initializing retargeting techniques we can keep your brand in the minds of potential clients by delivering ads as they browse the web. By retargeting, we can reach 98% of people who have previously visited your site but left without taking an action.
Aspire Local Marketing will place a piece of code (pixel) on your website. When a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, they are served with ads for your business, ensuring that your ads are served to only to people who have previously visited your site.
With analytics, we will adjust and learn from every aspect of your campaign to make smarter marketing decisions and grow revenue faster. Rich insights will help us better understand what works for your business.
Aspire Local Marketing uses prospecting techniques to help attract new audiences who are likely to convert and become customers. Through behavioral targeting, (i.e. targeting based on browsing and shopping actions), our prospecting software creates digital profiles similar to those of your existing customers. Using these profiles we are able to pinpoint audiences most likely to convert.
Gathered from online publishers, social media networks, or advertiser sites, robust data sets are analyzed to identify potential customers who are likely to engage with your brand. Our prospecting solution takes this data and uses algorithms to serve ads to probable customers.
By targeting digital profiles similar to those of your existing customers, prospecting automates new customer acquisition. Also called look-alike audiences, similar audiences, or audience modeling, prospecting is the first step in a full-funnel marketing strategy.