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BLog

To Do In 2020:
Modernize Your Website

Every time you turn around, there’s a new digital product or advancement on the internet. It can be overwhelming to keep up, but while trends come and go, one thing is certain…

Your website is your brand’s true home in this digital world, and thus should be updated often.

Promoting you online 24/7, your website is the heartbeat of your business. If done correctly, it establishes your credibility, communicates your story, and builds a connection with consumers. Your website allows the sales process to take shape.

According to the eCommerce Foundation, 88% of consumers will research company/product information before making a purchase online or in the store. No matter how much time, resources, and energy you place on social media, email campaigns, and other forms of marketing, your website is the final destination for consumers. With so many brands and businesses vying for customer attention, your site must be relevant and correspond with current design trends, technological advancements and search engine algorithms. It has to appeal to a modern audience that continues to grow more savvy and discerning.

Your website has the power to be the beginning and end of your relationship with potential customers.

If it’s been a few years, here are five reasons why modernizing your website should be at the top of your 2020 to-do list:

1

All brands need
a refresh.

Is your website memorable? Does it stand out from your competitors? Does it truly represent your brand?

As your “public face” 24/7 in the digital world, your website should feel modern, fresh and clean versus stale and outdated. A 90’s looking website will look irrelevant in 2020 and could negatively impact your ability to connect with your audience.

A polished, fresh new look can create a lasting impression. It’s amazing how modernizing visuals, design elements, and content will breathe life into your business and appeal to a more savvy audience.

2

If you build it (RIGHT!), they will come.

Over 40,000 Google searches are submitted every second, which means that having a strong search presence is key for your brand.

Review how Search Engine Optimization (SEO)-friendly your website is, and how easy it is for people to find you.

The good news is that you have control over how search engines view your website. By analyzing your content and restructuring it to speak to your target market you’re strengthening your chance to reach new customers. 

3

They have come,
so now what?

The digital space is constantly evolving with new tools and technologies to build beautiful and functional websites, so once you’ve drawn a user into your site, the experience should be seamless and enjoyable. You want the consumer interaction with the content to move with ease and accessibility. This means simple navigation where information is readily available and extremely simple to find.

Test your pages to see how easily users interact with your site. In refreshing your design with things such as highly specific category content, you’re allowing your audience to interact with the comfortability they have come to expect.

4

Customers
demand speed.

If your website is over two years old, it’s likely outdated in terms of both appearance and functionality. This means your site probably has outdated code, which can slow down its loading speed.

As people’s attention span gets shorter, so does their patience, and nothing is more annoying for an internet user than waiting for a website to load. Users want what they want when they want it, so if your page (along with images, graphics, videos, etc.) takes too long, they may exit quickly.

Modernizing your site with more updated code, optimization, and tools that have kept pace with the ever-changing digital environment will allow it to run faster and better, thus not alienating any potential customers.

5

Mobile-friendly
is a must.

To say that people are dependent on their smartphones and tablets is an understatement. In fact, over 60% of website traffic is now via mobile devices, so here’s hoping your site is mobile-friendly.

If a user has gone on your site via Facebook or Instagram, there is a high probability that this first interaction is going to be on a mobile device. It is a wasted opportunity should you have a poorly performing mobile site.

If you want to be credible, memorable and useful in the digital space, it has become a requirement to invest in responsive mobile design.

How Can Aspire

Help You?

How Can Aspire

Help You?

We realize that in addition to the zillions of other to-dos you have on your list, the prospect of taking on such a task may sound daunting. But…for all these reasons (and so many more!), modernizing your website in 2020 is a must.

Website building platforms are great, but limiting. If you’re looking to truly impress your audience and the market with a site that is visually stunning and highly functional, sometimes it’s best to seek an experienced partner fully committed to making your digital product the very best it can be.

From redesigning your site for maximum responsiveness to keeping content relevant and fresh, we can help elevate your web presence, and thus work to enhance the productivity and vitality of your brand.

In 2020, it’s not enough to just have a website. Let’s make sure that the one you have is authentically representing your brand and that you’re taking full advantage of the technological advancements available.

Click here to schedule a complimentary 20-minute consultation with our team to discuss your website needs and how we can take yours to the next level.

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