Aspire Digital Solution

Why Your Website’s Aesthetics Matter: First Impressions Are Everything

Published October 14, 2021
Read Time: 4 min
digital marketing agencies

The importance of not just how your website functions, but also how it looks, cannot be understated. Your website is the first impression potential customers get of your company or product. Read on for more information on why your website’s aesthetics matter.


Make Great First Impressions

Customers often vet a company or product before they commit, and they do this by visiting your website. A well-designed website tells a customer that they are going to get a quality product from a well-run company. When a user lands on a good website, good design makes them feel something. For example, if the website is modern, uses bright colors, and is well organized, it encourages customers to continue browsing on your website. If you are a luxury brand, the right fonts combined with a good balance of spacing, imagery and color accents are natural elements of luxury website design. On the opposite end, if your website uses outdated graphics or is unorganized, a customer is more likely to just exit your business’s webpage, thus losing your chance at their business.

As mentioned above, your website serves as your first impression on others, so it’s important that it looks welcoming, well-organized, and modern, and a digital marketing agency can help ensure your website meets those criteria. We have been recognized as one of the Top Web Design Companies In Connecticut.


Create Brand Trust

In addition to a website being a person’s first impression of a business, the way it looks also helps to build trust in your brand or product. In fact, 94% of people say web design is the reason they mistrust a website, and this translates into mistrust of a company or brand. This is also why so many companies enlist the help of a digital marketing agency when building their website.

A well thought out and designed website helps a customer to feel as if they are doing business with a company that means what they say. If a site looks old, doesn’t run properly, or is confusing to navigate, trust will be lost, as will your chance at converting a viewer into a customer. Your website’s aesthetics matter because they ultimately let a viewer know whether or not they can trust you.


Increase in Ranking in Search Results

Any quality digital marketing agency understands the importance of optimizing a website’s chances of being in the first ten results from Internet search engines, such as Google.

In fact, Google has recently announced an update to their search ranking signals, using an algorithm that takes these three things into consideration:

  • The time it takes for a page’s content to load
  • The time it takes for a page to become interactive
  • The amount of unexpected visual content on a page

It’s clear from this new algorithm that Google is prioritizing the user experience. Thus, it not only takes into account how good your website looks but also how well it works. For example, how long does it take for your website’s images to load? Are users able to find the information they need in three clicks or less? A beautiful website is important because it will naturally be user-friendly, thus boosting its ranking in search engines.


Outshine Competitors

An interactive and welcoming website can help your website stand out from other competitors. A digital marketing agency can help make sure your website is dynamic, well-designed, and well-organized, putting you far ahead of other companies that may not place as much importance on their online presence. However, in this day and age, your website is essential to your brand and building an audience. Whether or not it is well-designed is what can help your website stand out from the thousands of others out there. By using the best website design practices, you can impress every visitor, the moment they land on your website.

These are just a few of the reasons why your website’s aesthetics matter, so contact your local digital marketing agency today to get your website in tip-top shape!

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.