Aspire Digital Solution

3 Top Qualities to Scout for in Website Design Companies

Published June 17, 2021
Read Time: 4 min
website design companies

In our current digital age, it’s impossible to thrive in any business sector without a solid digital marketing strategy. Whether you’re running a startup, SME, or a big company, you need a quality, interactive, and optimized website. Having a good website is the first step in implementing any digital marketing strategy. This means that you must work with the top website design companies.

With the many web design companies available today, it’s easy to get mixed up when selecting one to work with. However, when you know what to look for in a web design agency, your search will be easier and more effective.

These are the qualities of a top web design company.

1. Employs Experienced WordPress Experts

It’s estimated that 40% of all the websites on the internet are powered by WordPress. Simply put, that’s one-third of the web. Developers love WordPress because it provides a user-friendly and interactive interface that enhances the ease of use and navigation for all web users. Also, WordPress websites respond better to search engine optimization, allowing websites to rank higher on search engines.

Given that 94% of customers cite web design as the reason they mistrust a website, you cannot leave your website design to chance. This is why the top CT web design company will have expert WordPress developers in their team. Even better, the top web design agency will also provide Managed WordPress hosting services. Such a company will design, host, launch, and maintain your WordPress website without outsourcing work.

2. Top Web Design Companies Offer Other Digital Marketing Services

Having a quality business website is a good first step in taking your company online. After launching your site, you cannot sit pretty and hope that it is enough for your business to thrive. You’ll need to invest in search engine optimization and marketing, social media management, marketing automation, and digital branding and advertising. These are the services that will help you execute your digital marketing strategies successfully in the short term and the long term.

Reputable website design companies will offer all the digital marketing services you will require for your marketing campaigns. Therefore, you can select one web design agency that will be the digital marketing partner for your business. This eases your business operations and also makes your digital marketing strategies more successful. When one web design company is responsible for all your digital marketing campaigns, they will go out of their way to be successful and keep you as a customer.

3. Offer Website Training

Even though website design companies handle all your digital needs, it helps that you have some working knowledge about your website. This will allow you to handle everyday tasks like posting and updating blogs and products. A good website design agency will offer website training to you or one of your staff members so that you can coordinate some of the web maintenance tasks internally.

Besides training you or your workers on website management, web design agencies will also keep you updated on developing technologies that affect your business. For instance, you may be trained to integrate different keywords in your product descriptions and blog posts. This way, you’ll enhance your SEO campaign bit by bit. Having substantial digital marketing knowledge is essential, especially if you’re running a young business. It will help you marry your online and offline marketing campaigns so that they can complement each other. Ultimately, your digital marketing efforts will be more successful.

The digital marketplace is competitive, and there are many website design companies. With many players in the industry, it can be confusing for you when searching for a company to be your digital partner. But when you consider the above-discussed qualities of web design companies, you’ll be well-informed and better placed to select a web design company that’s the best fit for your business.

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.