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Mark Kaufmann

Senior Digital Strategist

Mark has worked in the marketing industry for over 11 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity, problem solving, and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscapes, and is an upcoming voice in the worlds of SEO and strategic marketing.
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Recent Posts by Mark Kaufmann
How Can my Business Benefit from an Omnichannel Marketing Strategy?

How Can my Business Benefit from an Omnichannel Marketing Strategy?

Let’s face it – both consumers and business leaders expect a seamless brand experience across multiple channels, both online and offline. This is what successful brands across the world do – so how can you achieve this? The best way for your business to take advantage of this expectation is a customer-centric approach known as omnichannel marketing.

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Social Commerce in 2024: A New Era of Digital Shopping Experiences

Social Commerce in 2024: A New Era of Digital Shopping Experiences

Imagine every scroll through your social media feed is a potential shopping spree – this isn’t a distant future scenario, it’s happening right now. Social media platforms, traditionally the go-to places for catching up with friends or watching viral videos, are rapidly morphing into dynamic online marketplaces. Here, brands aren’t just selling products, they’re creating narratives that resonate with their audience, and they’re turning passive viewers into engaged shoppers.

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