Aspire Digital Solution

What Makes WordPress So Popular?

Published February 10, 2021
Read Time: 4 min
wordpress experts

Just how popular is the website creation platform WordPress? “WordPress is used by 64.2% of all the websites whose content management system we know. This is 39.9% of all websites,” W3 Techs reveals. With over one-third of all websites using WordPress to create and manage their webpages, that begs the question, “Why?”

Professionals overwhelmingly prefer to use WordPress as their content management system (CMS) for several reasons. Learn what business owners and WordPress experts have to say about their experiences with the platform.

WordPress is Scalable And Customizable

Perhaps one of the best things about WordPress is that it is scalable. Many business owners may start off with a very basic and rudimentary website using WordPress. Over time, they may choose to add onto their webpages — whether that includes upgrading to an e-commerce website or installing one of the many plugins available to improve and customize WordPress webpages. These plugins may tighten website security, give you customer authentication options, improve your website’s search engine optimization (SEO), enable you to easily create forms, help you build an email list, and much more.

In addition to taking advantage of the 22,000+ plugins available, business owners may want to look into modifying WordPress’s source code to make their website entirely their own. WordPress is an open source CMS, meaning that it is perfectly legal to update the source code to change your website’s appearance or improve its functionality. If modifying source codes is beyond your skill level, talk to WordPress developers about their range of professional services. Nearly three-quarters (73%) of businesses invest in paid web design to improve their brand and set themselves apart from their competitors.

It Is The Optimal Platform For SEO

Business owners, WordPress experts, and search engine marketing (SEM) services agree: WordPress is the optimal CMS to use for search engine optimization. WordPress gives you the tools to rank on search engines and earn top ratings — if you do it right. For example, it is highly advisable to create an XML sitemap when using WordPress. What does this do?

“An XML sitemap helps search engines easily navigate through your website content. It gives them a list of all your content in a machine-readable format,” according to WPBeginner. Plus, an XML sitemap communicates how frequently you update your website. With all of this information easily accessible and available for bots to crawl, it is easier for search engines to assess your website and rank it. Using WordPress can also simplify researching and choosing keywords as well as using H1, H2, and H3 tags.

WordPress Is A Blogging Powerhouse

Before it expanded into a website creation and content management system, WordPress began as a blogging platform — and it remains one of the best.

While the company maintains WordPress.com for those who want to blog for free or at a low-cost, WordPress.org and its CMS is one of the top blogging services because:

  • It is responsive. Readers can access your blog on a desktop computer, mobile phone, or from a tablet, and WordPress websites will adapt to fit their screen.
  • It supports pictures, videos, and media from other websites. These days, a blog requires more than just plain text. In addition to supporting images and video, WordPress supports media from other websites, like YouTube, Giphy, and more.
  • It is constantly upgraded, and WordPress experts and developers are continually learning more about it. Those working at WordPress release security fixes and improvements regularly. Plus, WordPress experts and developers are continually modifying the source code and creating new plugins for their own purposes or for their clients’. Some then go on to sell plugins or modifications they create. Even when this is not the case, WordPress has a large community and following. There are regular conferences for business owners and developers to attend to get the most up-to-date information on the platform.

WordPress is one of the top content management systems out there — and for good reason. Team up with WordPress experts to scale your website, customize it, and earn top search rankings.

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About the Author

Mark has worked in the marketing industry for over 8 years, with extensive experience in digital business strategy, conversion rate and search engine optimization, UX design, and website architecture. With backgrounds in both business and writing, Mark brings a unique blend of creativity and data-driven strategy to the table for the Aspire team. Mark remains a student of the ever-changing digital marketing and SEO landscape, and is an upcoming voice in the world of SEO and small business.